Posts tagged ‘Printing’

How to Store Your Business Cards

By sizes paper, 25 January, 2010, No Comment

Here’s five ways to store your business cards
The Roladex
The classic Roladex adorned most office desks throughout the 1980s. The name is a combination of ‘roller’ ie rotation and ‘dex’ ie index.
In its heyday, your Roladex sat alongside those little boxes of index cards. We didn’t have personal computers during the 80s so our desk were full of little bits of paper.
Some people even had a huge spike on their desks with random bits of paper until the health and safety freaks banned them because ‘you might just have your eye out with one of those’.
Anyway your Roladex held the entire contents of your contact book and more. Even if you didn’t have a business card for someone, you would put a little card in with their details on.
Roladex files were usually sorted alphabetically for easy searching. But could be split by different categories.
Roladex were so important to some people that you’d always find a few being carried outside when the fire alarm sounded.
The digital age ended the love affair with the Roladex. You’ll occasionally see them at car boot sales – mostly blank new ones that someone stole from their office stationery cupboard in 1985 but if you see one with actual contents in you should definitely purchase and check out whats inside. All the London numbers will be ’01′ or even ’0171′ and ’0181′ – remember them!
The good old days when you could carry a piece of paper around your place of work all afternoon and not do any work also included a two-hour session getting your Roladex up-to-date. Bloody computers have put that little scam out to grass but there’s always solitaire.
A4 business card folder
A ring binder with plastic A4 wallets to store business cards allowed you to keep your business contacts in a nice clean environment. You could even alphabetise them but the choice was always whether the choose the company name or the persons name.
You would usually choose the company name and then end up with dozens of company business cards for the same company. These business card wallets are a real hassle when you have to put a new card into a full file as it meant transfering the last card into a new wallet and then finding a hole for the new card. Boring!
The other problem was that you’d find people within an office all had the same business cards for the same people which was duplicating the work in filing all these business cards.
Business card wallets have now been sent to Coventry and filed under ‘b’ for bin. If you still use business card folder, please send us a picture so we can have a good laugh.
Business card scanner
Techy geeks will have invested in one of these machine. Basically you put your business cards in the slot, it whisks through the machine, scanning as it goes. The information is sorted by the software and information is stored on your PC or Mac.
The beauty of these machines is that you can through away your countless business cards which you have collected over many years.
These machines do not hold poor design against the original owner of the business card. They also do not go all weak at the knees for expensive thermographic printing or die-cutting.
Evernote
Evernote really is the ultimate in business card storage. Its a computer application that you download on to your machine. It links with your webcam. You simply hold up the latest business card in your collection to your webcam and It takes a snapshot your business card.
The clever comes when it reads the information from the snapshot and files it neatly within its various folders.
However its not just business cards you may wish to snapshot but drawings, doodles, notes, logos, etc.
On its website, Evernote says, “Use Evernote to save your ideas, things you see, and things you like. Then find them all on any computer or device you use. For free.”
Bottom desk drawer
So now we live in the digital age what do we do with the business cards we are given. Easy! We put them in the bottom drawer of our desk.
Other things you might find within your bottom desk drawer include an old mini-stapler without mini-staples, some post-it notes with fluff on one side, a plastic pencil sharpener and 23p in coppers.

Types Of Paper In Catalog Printing

By sizes paper, 9 January, 2010, No Comment

There are many things that are important to catalog design. Your images must be sharp and appealing. Your text and even the font you use for the text is important. The cover page design and the design of your catalog’s product pages all play important roles in designing a catalog that will bring in new customers and sales.
However none of the things mentioned above are more important than the type of paper you will choose to print your catalog on. The “feel” of your catalog is important to your potential customers. The longer they have your catalog in their hands, the more product they will buy. In this article I will go over some of the many paper choices you have to print your catalog on.
First you need to decide if the cover will be the same paper as the rest of your catalog. In most cases the cover will be of heavier weight then the interior pages.
Second you will need to choose coated or uncoated paper for printing your catalog. Coated paper is for the glossier layouts and uncoated is more economical, but can still display your products well.
So you have two things to consider first, “Will it be glossy paper or not?”, “Will my cover be the same weight as the interior pages of my catalog?”
Once you have answered those two questions the next decision is what the weight of the paper will be. Most catalogs go with 60, 70, or 80 lb. weights. So it would be 60lb uncoated or coated, 70 lb. Coated or uncoated. 80 lb. Paper usually is only chosen for 80 lb. Weight and above. Also, not all paper is measured by weight. Some is measured by thickness or “points”.
Now the above is really over-simplified. There are other types of special paper you can choose from. There is textured paper, photographic paper, and other more expensive paper to choose from if you are selling a high-end or expensive product.
There are also other considerations when choosing the paper your catalog will be printed on. Such as the method of printing you are going to choose.
If you are going to have your catalog printed on a hot-set web press, then you can choose uncoated or coated paper. The heat will dry the ink as it prints your catalog. If your printer uses a cold-set web press then the ink air-dries and is absorbed into the paper. A cold-set web press cannot print on coated paper.
If your printer uses a sheet-fed press then you can choose from any of the high quality papers they have available. The same goes for printers that do digital printing.
It will depend a lot on the printer you choose. You need to find out what type of paper is available and you will want to see samples of the paper to get a better idea of which one you want to print your catalog on. Also ask your printer to suggest the different types of paper they think will be the best for your catalog.
Here is a list of some of the types of paper your printer may have available for you to choose from or may be able to order for you.
Dull Coated Paper
Matte Coated Paper
Glossy Coated Paper
Antique Paper
Vellum Paper
Wove Paper
Smooth Paper
Felt Paper
Linen Paper
Fiber-added Paper
Laid Paper
Parchment
Four things determine the quality of the paper, opacity, brightness, finish, and ppi. (Pounds per inch) Brightness affects the contrast and brilliance of the paper. It affects how your text will stand out on the pages of your catalog. Opacity is how much your ink is visible from the back of the page. If a paper is too opaque, your text and images from one page will be seen through onto another page that your customer is trying to read. The finish affects the feel of the pages and also how your images will look. The lower grade finishes produce grainier images while high quality finishes sharpen the look of your images.
Ask your printer to provide you with samples or swatch booklets and a price list for printing your catalog on the various types of paper before you decide. You know what your budget is and paper is only one of the expenses you have to consider.

Ensuring Your Inkjet Cartridges & Printer Operates Well

By sizes paper, 6 December, 2009, No Comment

Inkjet printers are great inventions and today they are in most homes that have computers. Many small businesses also use them for their business printing needs due to the low cost of the printing equipment and the inkjet cartridges required for printing.
If you want to ensure that your inkjet prints onto the paper for the best quality printed output possible, there are a few things you should keep in mind. First and foremost, ink dries when it contacts air. Because there is always some ink in the inkjet nozzle, if you do not use your printer often, you can end up with clogged ink nozzles and have to run the cleaning maintenance routine several times to unclog the inkjet nozzle, if it can be unclogged at all. The simple, easy solution to this problem is to use the printer frequently. If you print a full color page or two at least once or twice per week, you shouldnt have this problem, but there are many users that infrequently use their printers only to learn their ink wont distribute properly. So, just print a test page once a week as a minimum. Sure, it wastes a little bit of ink but it prevents having to possibly discard the entire ink cartridge and avoids the expense of buying a new one.
For the best quality ink distribution, be sure you use the correct paper for your printer. Paper looks like it is all the same and it is easy to select the wrong type of paper unless you realize that some paper is specifically for laser printing and the inkjet will not perform as well on this type of paper. Choose general purpose or inkjet paper and youll be ensured good results from your inkjet printer.
If you notice your inkjet is not printing as clearly as it has been in the past, you probably need to perform routine maintenance by running the software applications which came with your printer. The ink nozzle alignment maintenance ensures that the ink is being distributed exactly where it should be by making certain the position of each nozzle is exactly right. If one ink distribution nozzle is misaligned, you can have streaked printing. This is most noticeable when printing pictures, but it can result in fuzzy text print as well. The routine is simple and easy to run and will provide you with step-by-step instructions to follow. The printer will really do all the work for you.
So, remember to keep your ink cartridges working optimally to use your printer regularly or print a test page regularly. Remember also to use the right paper for the type of printer you are using. And remember to align the nozzles periodically. This will help ensure you get the finest possible output from your home or small business inkjet printer. After all, you want your printing to look professional and neat; thats why you purchased an inkjet printer in the first place!

Printing of Office Stationery

By sizes paper, 26 November, 2009, No Comment

Printing is an important part of business communication. Printing represents your business a lot of times. You need to have good printing over the brochures, visiting cards or business cards, letter heads etc. to have a good reputation among your clients and customers. Printing over your office stationery builds your image and make you stand out from your competitors. Digital printing, offset printing, large format printing, custom printing, variable data printing are among the many types of printing that one can choose from.

Business card printing

Business cars are not only a way to exchange your contact details but they mean much more. They represent your business and play an important part in creating an impression over the consumer. It is really important that your business card is well designed as well as printed well. The printing in the business card should be such that the graphics as well as text come out clearly. The colors look beautiful and appealing. The paper used for printing also matters a lot. It is always good to use a paper with a glossy finish for printing your business card. Although choice of paper is always a matter of personal liking but glossy paper gives the right look to your card. Always keep in mind that business cards are actually a bit of your business that customers can hold. A well designed business card that has poor printing can ruin the look and appearance of the card.

Brochure printing

Brochures are an easy way to promote your business. They characterize your company. When printing a brochure for your company, it is important to take care of certain things. The first thing to be kept in mind is that you need to look for a professional who can give your brochure the right look that goes well with your business. Only a professional will take care of the minute aspects of brochure printing like using the correct fonts, proper layout, suitable resolution, correct scale of the text and graphics, paper quality etc. Good and sophisticated brochure printing can bring a new zeal in your business.

Online Printing companies

Gone are the days when you need to put in lot of effort to get a printing company. All the more you had to visit the printing office again and again for proof reading and finalizing things. Today with the advent of Internet, you can get good professional printing companies that get your business stuff printed as per your needs. You get your printed stuff delivered right at your door step. You can see the final appearance of your printed brochures, visiting cards or other office stationery and finalize the deal. You can track your assignments right from your office via emails and online responses from the printing company. The most important aspect of these online printing companies is that you get their professional services at reasonable prices. But it is worth spending a few more bucks and getting a good and reputed printing company rather than going for cheap printing options that lower your status in the market.

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